I originally tested the Briiv air purifier in a very dog-heavy home: three dogs, plenty of shedding and dander, daily cooking, and ongoing building work. Rather than relying only on how the room felt, I bought a separate air-quality monitor and watched what happened when I used the purifier after cooking and grooming Indie.
This review is based on that hands-on testing of the original Briiv. Briiv now also sells newer Briiv 2 models, so I’ve updated the product details below where the original 2022 information is no longer current.
This post is a sponsored post! Briiv contacted me to test this and compensated me for my time and insight, this piece is still entirely my honest opinion.
Introducing the BRIIV Air Filter
- Great with pet dander
- Very quiet
- Organic filters
- Carbon filter
- Gorgeous design
- Portable
- Petite
- On-device controls
- Easy to use
- Affordable
- Not HEPA grade
- Not great with fur
- Glass shatters very finely
The Testing
Beyond my three dogs, my home is a busy home. We’ve had building work, demolition, cement work, daily cooking and pretty much everything you can imagine going on around this filter, to test this out for you.
And, I also purchased an independant Air Quality Monitor to see how this worked and get a number associated with this (low means good air quality).
The rest has been based on interpretation and experience of how the filter acts for me personally within my home.
My Briiv Verdict
I liked the original Briiv, particularly for a smaller dog-heavy room where dander, dust and cooking particles were the main problem. In my own testing, the separate air-quality monitor returned to its normal range noticeably faster with Briiv running after cooking and after grooming Indie.
- Tested in: a three-dog home during cooking, grooming and building work
- Best feature: attractive, compact design with substantially less disposable plastic than a conventional purifier
- Biggest drawback: the glass top can shatter if a dog knocks it over
- Important limitation: the original Briiv I tested is not a HEPA purifier
- Would I use it around dogs? Yes, but well out of tail-and-zoomie range
The Results From My Testing
After cooking bacon, my air-quality monitor returned to its normal range about three times faster with Briiv running than when I simply let the room disperse naturally or opened a window. That’s an observation from my home rather than a controlled laboratory test, but it was repeatable enough to make the purifier useful to me.
I saw the same general pattern after grooming Indie. If you live with a German Shepherd-type dog, you’ll know that controlling the shed on a German Shepherd is an event: with Briiv running nearby, the monitor returned to its usual reading faster after grooming.
What I Love About the Briiv Air Filter
Reindeer Moss, Coconut fibre & Carbon
For me, the important part was the pet dander, pollen and household dust – and tobacco smoke not because I smoke, but be because when I cook I occasionally burn things! And a little burnt bacon smoke can’t be dissimilar to tobacco smoke.
I love this. One of the worst things about most air filters is that the filters are plastic and non-recylcable. Not the case with Briiv. Briiv manages their environmental impact by using renewable materials, biodegradable filters (plants, carbon and a silk matrix filter – that become a harmless soil after time) the way nature intended
The Briiv air purifier uses natural materials for filtering, and filters out in stages and harnessing the power of plants. The filter is entirely natural. The materials inside are even totally Taking advantage of nature’s natural filtering materials of Reindeer moss (the natural micro-structures of moss remove large particles) , Coconut fiber and silk-carbon matrix (tiny particles). Each one taking the particle size down and down to ensure that the particulates that remain are as close to pure as possible.
| Polutant | Size | Filtered By Briiv |
| Pet Dander | Less than 2.5 Microns to 10 Microns | Yes |
| Household Dust | 0.5 to 100 Microns | Yes |
| Pollen | 10 to 1000 microns | Yes |
| Viruses | 0.005 to 0.3 Microns | No |
| Mold | 3 to 40 Microns | Yes |
| Bacteria | 0.3 to 60 Microns | Most |
| Tobacco Smoke | 0.01 to 4 Microns | Some |
Smoke
And as you can see? This literally ticks all my boxes for a filter for my home.
By the way, did you know that Reindeer moss is actually a lichen? Cool, huh?
Stylish as heck
This is definitely the nicest looking air filter on the market – the other standard air filters just aren’t the same talking point that Briiv is – a visitor to my home honestly thought this was one of our smart speakers (and it’s way better than a smart speaker, because it removes bad air particles and gives me cleaner air!).
Without comparison. This one is petite, sleek and takes advantage of natural tones, colour and shape! It’s got a fantastically organic feel because of the glass and the moss and coconut fibers.
Zero Maintenance
When I heard that this used natural fibers (even the body is a new bio-plastic derived from elephant grass!) like reindeer moss & coconut fiber – I got worried I’d have to water this.
Now, whilst I’m great with dogs, I kill everything from a cactus to a lily when it’s in my home because I forget to water them. So I was paranoid about killing my air filter.
Luckily, the moss doesn’t need watering. Briiv’s current guidance says the moss and coconut filters can last up to 12 months, while the Nano Matrix filter should be replaced every three months. That’s changed from the replacement schedule quoted when I originally wrote this review, so follow Briiv’s current instructions rather than the old 6–8 month figure.
Portable
Going away? Maybe you’re going to stay in a city or more busy town? Or you’re going to stay in a home where there are higher levels of allergens – Briiv’s perfect for you because you can pack it up with everything else and pop it beside your bed to ensure you can still sleep.
Great for bedrooms & office
I love this for the bedroom. It’s up and out of the reach of dogs (see my story later…) and it removes the allergens (like pollen!), air pollution and fine dust from the air of my room, allowing for a much better sleep – and even the noise of the fan is comparable to white noise. So, that works quite nicely.
The office environment is actually pretty important too, keeping the air clear means that I’m not subjected to outdoor allergens and this works really nicely to help keep my brain function at it’s peak so I can continue to make great content for you!
Great Filter
It’s really effective at what it does. I love the speed at which it does it’s work. Yes, it’s a little loud at it’s maximum setting, but it’s suuuuper effective. The efficacy of this is really seen in the Briiv video above.
What don’t I love about the Briiv Air Filter.
There’s not much I don’t love about Briiv, but here’s a few things that do limit the device or problems I’ve had.
The Glass Shatters
I was very, very unfortunate in the fact that Indie’s gorgeous swishy tail swished the whole unit right off of a sidetable – and the glass smashed.
And when it smashed, it shattered. The glass smashes down to fine, fine shards and it would be nice if this were changed for safety reasons.
It’s not HEPA Grade
So HEPA (high efficiency particulate air) is one of the highest grades of air filters and filters out super tiny particulates in the air such as viruses. Briiv doesn’t tackle viruses.
This said? Briiv tackles the pollutants that I’m most concerned about, and that are the most problematic options in my home day to day.
What Has Changed Since I Tested It?
My original 2022 review mentioned that the app still felt rough around the edges. Briiv’s current range has moved on: the company now sells the original Briiv alongside Briiv 2 and Briiv 2 Pro, and the newer system adds features such as filter-health tracking, alerts and linked units for larger spaces. The original Briiv I tested is therefore not the same proposition as buying the newest Briiv model today.
That’s important when reading the rest of this review: my comments about build quality, the glass, day-to-day use and my air-quality testing are first-hand experience with the original unit. I haven’t personally tested Briiv 2 Pro, so I won’t pretend those newer features are part of my hands-on verdict.
The BRIIV Air Filter – A Dog Mom’s Verdict
For me, this filter works. I find it keeps the Air Quality Index low in it’s space or zone, and that’s always a good thing to me. It’s a wonderful, sustainable product and it means my dogs have a much smaller impact on the health of my home.
With the best parts of a gorgeous terrarium, the chic looks of a smart speaker and an air filter combined, Briiv is stylish and natural, and will totally fit into any home.
I love the fact that I can keep the air in my home super clean, move it around rooms, and have it look like it belongs in my home – the only thing I’m doing? Is ensuring it’s out of the reach of swishy tails!
Would I buy the original Briiv specifically because I own dogs? I think it makes most sense if you want a compact purifier for a smaller room and particularly value its lower-plastic, design-led approach. If maximum particle filtration is your overriding priority, I’d compare it carefully with a suitably sized HEPA purifier before buying.
You can see Briiv’s current range and specifications here. Just remember that this review documents my hands-on experience with the original Briiv rather than the newer Briiv 2 Pro.
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